DR.Mani's Get-'Em Program - Tips To Grow Your List In Just Seven Hours Part 3

GET-EM : THE FOURTH HOUR

There are two ways to go about GET-EM now. You could stop your introductory message here, and ask the list-owner to contact you if he/she is interested in pursuing the joint venture. Or you can spell out the terms of the joint venture in the original message itself - this is what I did. The downside is that you'll be sending a LONG email as the FIRST contact, but it might work for some. You be the judge !

In this step, you need to SPELL OUT the terms of the joint venture. This hour is spent drafting and re-writing and then again re-writing your offer letter. Make it crisp, short - and remember the offer must be attractive to the OTHER LIST OWNER.

Here are some ideas you could implement - I'm sure there are many more you can think of. If you do, please run them by me (drmani@vsnl.com), I'm always looking for new promotional ideas.

IDEA 1 : WELCOME MESSAGE

You could ask the list owner to include a brief note about your ezine in their welcome message to new subscribers, along with instructions on how they can subscribe to your publication as well. In return, you could include a short spiel about their ezines, and offer it in your welcome message to your new subscribers when they join up.

This is one sure-fire technique to net new subscribers. The magic behind this is that the new registrant is in what I'd call "SUBSCRIBE MODE". He or she has just subscribed to a new list or ezine. He or she is ready, primed, to subscribe to one more - provided it is of potential interest ! This is where targeting ONLY lists and ezines similar to your topic pays off.

IDEA 2 : A PERSONAL ENDORSEMENT

On your list or ezine, you could include a new section called SOME MORE EXCELLENT LISTS YOU SHOULD SUBSCRIBE TO. In this you could spotlight their list, along with a personal endorsement (from YOU) in the form of a short note listing its merits and benefits - and including instructions to subscribe to their list. You could leave the option of drafting this note to the list owner, or write it yourself based on a sample of their list's content.

In return, the list owner would promote your list or ezine in his/her publication. You must keep ready a short write-up (around 25 to 30 words) of your list for this purpose (in case the list owner prefers to run your own self-review). But sometimes, it just might be better to leave the writing to the other list owner. I was pleasantly surprised to read one such review of my site - it was better than any I could've written myself !

I hear you wail "But this is only an AD SWAP!"

No it isn't. Its called ENDORSEMENT MARKETING. And it works better than an ad swap. Because it has the LIST OWNER'S personal endorsement. Over time readers of a list or ezine have developed respect and regard for their list owner or moderator or editor. When a review comes with his or her personal endorsement, it generates a MUCH HIGHER response rate.

IDEA 3 : AN AD AFFILIATE PROGRAM

This is an idea some of you might not find acceptable. But I suggest it as one suitable for smaller and newer ezines and lists which haven't yet been swamped by requests for paid advertising. Hey, don't worry guys ! You soon will *grin*.

You offer (or can begin to offer) advertising space on your list or ezine. Let's say the owner of the list you are proposing a joint venture with also runs ads, and already has some paying advertisers. And those advertisers are always looking for new targeted audiences to display their offers to.

You propose a revenue sharing arrangement with the list owner. Tell them:

"If you have "paid" advertisers who want to place their ads in my ezine, YOU can finalize the deal with them directly - and pocket 60% (Note: replace this figure with any other percentage you deem fair and fit) of the ad revenue ! Just send me a check for my 40% and the text of the ad by email. If this appeals to you, please write to me requesting my rate-card."

This is a classical win-win-win situation. The advertiser gets a new audience. The list owner gets a finder's fee for referring the advertiser to you. And you get the best deal - a paying advertiser when you had none, and who might continue to make direct deals with you in the future for other ad runs.

DR.Mani's Get-'Em Program - Tips To Grow Your List In Just Seven Hours Part 4 Continue....

Today's tip was contributed by...

***********************************

Dr. MANI Sivasubramanian, M.D.

GUIDE - The Mining Co. http://heartdisease.miningco.com

Heart Disease Online http://www.dencats.org/heart/index.htm

YOU CAN LIVE LONGER - When you get your HEART into shape Dr.Mani's Heart Beat Healthzine FREE by email every month de

livers tips, news and advice on preventing heart disease. Get your own copy TODAY ! Subscribe NOW http://www.dencats.org/heart/register.htm or Email siva@dencats.org?subject=subscribe

Back Fri, August 08: 22